Trade fair analysis &
performance check

What was the benefit? This is a question that all companies probably ask themselves with regard to their trade fair participations – and one that we answer on the basis of well-founded analyses. In addition to defining performance indicators to measure success, the focus is on the visitor experience, i.e. what visitors experience at the trade fair stand, as well as general trade fair trends. Would you also like to know how successful your trade fair participation was – so that you can further optimize it on this basis? Then we look forward to hearing from you! You can make an appointment directly here.

Trade fair presentation analysis

How do visitors experience your presence before, during and after the trade fair and what does the visitor journey look like for your target groups? We assess this using the comprehensive, tried-and-tested meety criteria catalog. The result is concrete evidence that shows how you can optimize your trade fair presence so that your self-image as a company and as an exhibitor actually matches the visitor experience.


What does the competition do? In addition to assessing the performance of your own trade fair participation and visitor journey, we also take a look at the appearances of your market competitors. The meety trade fair benchmark analyses help you to recognize what works well and less well for them – true to the motto: #faircomparison. Together with your own trade fair strategy, this is the right basis for an optimized trade fair presence.

Trend studies

How are trade fairs developing – and what does this mean for companies’ trade fair participation? How do companies from other business sectors present themselves at B-to-B trade fairs? How are the design and communication of trade fair appearances changing? We answer these questions with well-founded trend studies tailored to individual challenges. So that your trade fair presence always has its finger on the pulse.

Good to know


You can only improve your trade fair participation if it is not a black box. That’s why meety provides well-founded analyses with the Performance Check.

For whom

Trade fair analyses and performance checks are aimed at all exhibiting companies who want to know how successful their trade fair participations are – and how they can optimize them.


Meety analyzes your trade fair presence according to predefined criteria, prepares a report on the results and develops concrete measures for further development – for more trade fair success.

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