rethinking trade fairs


Our services for more trade fair success - from planning to analysis

Step by step to more trade fair success: We optimize your trade fair strategy and planning, make teams fit for communication in trade fair training sessions, analyze your trade fair appearance afterwards and support organizers in making the way to the trade fair as easy and effective as possible for exhibitors. Meety stands for trade fair success – make an appointment now!

Trade fair strategy &

Trade fairs are complex marketing instruments whose success depends on many factors. This makes it all the more important to have a partner at your side who knows the trade fair industry and its challenges and knows how to increase trade fair success. Our trade fair strategy and planning services are aimed both at experienced companies who want to make the most of their trade fair presence and at start-ups or exhibitors with little experience who want to get everything right from the outset.

Trade fair training &

Your trade fair stand is the stage – and the team is the star. The employees are largely responsible for the visitor experience at the trade fair stand. The problem: sales targets and trade fair strategy are often only vaguely formulated. This leaves it unclear how the team can best communicate them at the trade fair stand. We coach the trade fair team so that they can bring your strategy and corporate values to life for visitors at the trade fair stand, communicate them in a target-oriented manner and react optimally in critical situations. As training, kick-off and on-site coaching.

Trade fair analysis &
performance check

The question of all questions: What was the result? In order for your investment to yield the desired return, it is important to understand which measures can be used to optimize your trade fair presence. Our approach: We look at trade fair participations from the perspective of the target groups and examine what visitors experience at your stand – as well as at your competitors’ stands. We also look at the most important trends in and outside the trade fair industry. Whether trade fair presence analysis, benchmarking or trend studies: with well-founded insights, we leave nothing to chance.

Exhibitor enabling

Only those who understand exhibitors can support them effectively: That’s why we offer training courses that trade fair organizers can use to provide the trade fair decision-makers at their exhibiting companies with a practical instruction manual for successful trade fair participation. The meety change of perspective workshops and keynote speeches also give organizers and trade fair service providers insights into the perspective and trade fair strategy of exhibiting companies. After all, the success of organizers is closely linked to the success of exhibitors and service providers.

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